The MonkeyMedia Software story began 20 years ago at Tony’s Deli in Vancouver. Tony’s Deli had a thriving retail and catering operation, desperate for innovation. As Erle Dardick, owner at Tony’s Deli, and eventually founder & CEO at MonkeyMedia Software, realized, his retail point-of-sale register did not have the functionality to manage the complexities of his off-premise service channels. Specifically, around his catering business, where an advanced tool set was required to manage his customers (CRM), their orders, invoicing, and the production and distribution of his catering orders.
Luckily, Dardick, with a couple of web developers who were building web-based software in the same building as Tony’s Deli, created the business logic and solution set required to effectively and efficiently manage takeout, delivery, and catering service channels for Tony’s Deli. When Dardick sold Tony’s Deli in 2002, he realized the market opportunity for the software platform and started MonkeyMedia Software. Today MonkeyMedia Software’s MONKEY platform serves more than 80 restaurant brands covering over 6,000 restaurant locations across the US and Canada.
While software was the primary business for MonkeyMedia Software, the group has now evolved to three divisions. In addition to MonkeyMedia Software, The Catering Institute, was created to help restaurant operators focus on the business strategy, education and program development associated with off-premise service channels. It is now a division focused on education and consulting, helping restaurant operators grow their off-premise sales. Catering Insights also was established to highlight off-premise best practices and focuses on storytelling and thought leadership within the off-premise space.
Food delivery has always been a part of the company’s DNA, which is why two years ago the team at MonkeyMedia Software saw the need to enhance their distribution tool-set. MonkeyMedia Software has also created a mobile app that helps drivers manage their deliveries, enables restaurants to track their drivers, and lets customers know where their deliveries are in route.
We are fanatical software architects with restaurants in our DNA
Founder & CEO
Hi, I am Erle. I believe in magic and my favorite sandwich is the Turkey Pesto from Tony’s Deli.
Hi, I am Mo. I love technology, my family, sports, food, wine, and laughter. I coach wrestling and am passionate about love, ideas, and courage.
Hi, I am Andriy. I’ve got the most exacting profession in the world – I am accountant. Besides that, I love to travel and to study French.
VP Product Management
Hi, I am Terry. I am an Agile Product Owner and Certified ScrumMaster with over twenty years of professional experience in software development and integration.
Project Management Lead
Brook is an avid sports-fan and has a passion for technology and all things innovation.
Director, Client Implementations and Support
Darrin has the ability to manage many projects with a fun and solution-oriented approach exceeds clients expectations.
I create products for people who want to grow profits through off premise sales by giving them the tools to do more business, with less effort.
VP Software Engagement
I live to see a smile on my customers faces each and every day.
Hi, I am Min. I love to hear “That Was Easy” from our clients when I show Monkey. I enjoy walking my dog and cooking.
Editor, Off-Premise Insights
Hi, I’m Valerie. Aside from being a mom, I love to tell the stories behind the people, events and companies shaping the takeout, delivery and catering world.
Hello, I am Alexey. I verify that our products meets client’s requirements. I love spending time with my family.
Founder & CEO, MonkeyMedia Software and The Catering Institute™
Erle is responsible for leading the company’s efforts to further enhance its brand reputation among key constituencies including restaurant companies, supply chain partners, media partners, business partners, investors and industry boards. Erle serves as the company’s brand ambassador and works with the company’s business units to support key growth initiatives. He is the primary spokesperson for the company’s community initiatives, including a documentary film called Back to Basics and The Catering Institute’s community education outreach programs.
Before MonkeyMedia Software, Erle was CEO, at Tony’s Deli & Catering Company. Erle built a $2 million takeout, delivery and catering powerhouse, where he designed the framework of a scalable business strategy to maximize off-premise restaurant sales.
Get Catering and Grow Sales!™
A Strategic Perspective for the Multi-Unit Restaurant Executive
Authored by Erle Dardick
President, MonkeyMedia Software™
Mo is an expert at aligning technology development and corporate strategy to enable MonkeyMedia Software to anticipate, shape and lead major market trends. As part of his duties, he directs technology and operational innovation across the company.
Mo is responsible for the day-to-day operations for the company including sales, operations, growth initiatives and investments in strategic alliances. Customer success is his first priority and is the groundwork of the culture that he sets with his team. Mo is passionate about helping customers achieve high levels of accomplishment and productivity through the use of technology inside organizations. Mo’s emphasis on leadership and people development is geared towards creating an inclusive, diverse workspace where everyone can contribute and reach their full potential.
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Learn how our MonkeySoft Cloud Platform can help you:
- Boost your revenue by 30%
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- Increase your staff productivity
- Use real-time metrics and data to drive your decisions
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